PHiQ acts for an innovative manufacturer of dairy desserts who has established their retail brand nationally as a result of consistently manufacturing exceptional quality products to price point. In providing strategic business development services, PHiQ has assisted the client to broaden its product range (in terms of recipes, demographics and seasonality), including identifying a groundbreaking innovation (and creating the brand for it), and facilitating commercial relationships with major domestic and foreign retailers as well as trade partners in the food services sector.