PHiQ acts for a landscape architecture and design company, whose widely recognisable brand automatically engenders a level of trust with consumers. PHiQ is currently engaged to facilitate the strategic growth, and the long term viability of the brand, by gradually transforming the company from a pure license model to a procured manufacture and service model. PHiQ will do so by introducing key relationships in the building industry, facilitating the establishment of retail and institutional referral and distribution channels, and initiating strategic alliances with quality manufacturers.