Our Brand


Pronounced fie-kew, PHiQ is a conceptual extension of human intelligence (IQ) and emotional intelligence (EQ), and represents the financial intelligence (ΦQ) that underpins all of our undertakings.

Phi (Φ) is also the letter of the Greek alphabet that symbolizes The Golden Ratio, being the mathematical ratio found by dividing a line into two parts so that the longer part divided by the smaller part is also equal to the whole length divided by the longer part.

When applied in design, The Golden Ratio is said to engender perfect harmony and proportion, and is observed by the Pyramids of Giza, the Parthenon in Athens, Michelangelo’s The Creation of Adam on the ceiling of the Sistine Chapel, Da Vinci’s Mona Lisa, as well as the Pepsi and Twitter logos.

In our firm’s context, Φ symbolizes the ideal balance of technical expertise, management experience, and commercial relationships that we provide in the delivery of advisory services and the advancement of business ventures.